Journal

Notes from the workshop.

Essays, tutorials, and behind-the-scenes writing on design, code, automation, and building in public.

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The Evolution from SEO to GEO: How AI Search Engines Changed Optimization Forever

Let’s talk about how search has changed. SEO isn’t just about keywords anymore — it’s about GEO, where AI looks for real experience, expertise, trust, and authority (E-E-A-T). Here’s how this shift is changing the whole game in a simple, human way.

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