SEO & Marketing
This page is about my “SEO & Marketing” skills – how I help businesses get seen online and grow. For me, Usman Jatoi, it’s about understanding how people search for things and making sure my clients’ websites show up when it matters most. It’s a key part of making any digital business work.
I started my digital path when I was very young, at seven years old. By the age of twelve, I was already working professionally. Over the years, I’ve learned that building a great website is only half the battle. The other half is making sure people can actually find it. That’s where SEO (Search Engine Optimization) and marketing come in.
Understanding How People Search: Keyword Research
One of the first steps in helping a business get found online is to understand what words people type into search engines like Google. This is called keyword research. I spend time looking for these words and phrases. It’s like finding the secret language of your customers. For example, if someone sells handmade jewelry, they might search for “unique necklaces” or “custom earrings.” Knowing these exact words helps us put them on the website so Google knows what the site is about.
I use tools like Ahrefs and Semrush for this. These tools help me find not just common keywords, but also hidden ones that many people search for but few websites use. This means we can get more visitors without fighting too many competitors. This step is very important because if you don’t know what words to use, even the best website won’t be seen.
Planning What to Say: Content Strategy
Once I know what words people are searching for, the next step is to plan what content to create. This is called content strategy. It’s about deciding what topics to write about, what kind of pages to make, and what questions to answer on a website. The goal is to make content that is truly helpful and interesting to people who are looking for a product or service.
For example, if the keyword research shows people are looking for “best ways to care for a house plant,” then the content strategy might involve writing a blog post about exactly that. It’s not just about stuffing keywords; it’s about giving real value. I work on making sure the content is clear, easy to understand, and answers the user’s questions. This builds trust with visitors and helps the website rank higher.
Making Websites Search-Engine Friendly: On-Page SEO
After we know the keywords and have a content plan, I focus on making the website pages friendly for search engines. This is called on-page SEO. It means making sure the words are in the right places on the page, like in the titles, headings, and descriptions. It also means making sure the website loads fast and works well on phones.
I use tools like RankMath to help me with this. This tool guides me to make sure every page is set up correctly. It’s like giving Google a clear map of what each page is about. I also look at things like how quickly pages load and if all the links work correctly. A fast, well-organized website is not only good for Google but also for the people visiting it. I also use Microsoft Clarity to see how people actually use the website, where they click, and where they get stuck. This helps me find problems on the page and fix them to make the site better for users and search engines.
Building Trust Online: Backlinks
Another big part of SEO is getting other good websites to link back to your site. These are called backlinks. Think of it like a vote of confidence. When a well-known, trusted website links to yours, it tells Google that your website is also trustworthy and has good information. This can really help a website move up in search results.
I work on strategies to get these valuable backlinks. This might involve creating really good content that other sites want to share, or reaching out to other websites directly. It’s a bit like building a network of friends in the online world. It takes time and effort, but the results can be powerful.
Getting the Word Out: PR Campaigns and Growth Strategies
SEO is a big part of “digital marketing,” but it’s not the only part. I also work on broader marketing efforts, including PR (Public Relations) campaigns. This means getting news about a business into online articles, blogs, and other media outlets. It’s about telling the story of a business to a wider audience. When your business is talked about in other places, it brings more attention and trust.
I also work on growth-focused content strategies. This means not just writing content, but making sure that content is designed to bring in new customers and help the business grow. This can include making helpful articles that answer common questions, creating guides, or even making lists of important information, sometimes called “SEO listicles.” These types of content not only help with search rankings but also make a business a go-to source for information.
My experience includes working closely with an SEO expert company for 2.5 years. This time taught me many real-world skills and how to apply them. It helped me understand the details of how search engines work and what it takes to get results.
Challenges and Continuous Learning in SEO & Marketing
The world of SEO and digital marketing is always changing. Google updates its rules often, so what worked last year might not work this year. This means I always have to be learning and adapting. It’s a continuous process. Sometimes, even with all the right steps, a website might not rank as quickly as we hoped. These moments can be frustrating, but they also push me to dig deeper, find new solutions, and stay updated.
One challenge is that you don’t always see results overnight. SEO takes time and patience. It’s like planting a tree; you put in the work now, and you see the growth later. This means I have to be patient and keep working, even when results are slow to appear.
My journey in digital marketing has had its ups and downs. Early on, when I was learning, some of my personal projects, like my YouTube channel, didn’t get much attention even though I was trying to create content. This taught me that just creating isn’t enough; you also need a smart plan to get it seen. This personal experience helped me understand the importance of marketing and getting your message to the right people.
My Overall Approach to Online Growth
My “SEO & Marketing” skills are about helping businesses succeed online. I combine my understanding of search engines with smart content and promotion ideas. My goal is to make sure businesses are found, trusted, and grow their online presence. I keep myself updated with the latest trends and tools, always looking for better ways to help my clients. This continuous learning and problem-solving approach is at the heart of how I approach all my digital work.
Frequently Asked Questions
What are Usman Jatoi's main SEO & Marketing skills?
Usman Jatoi’s main SEO & Marketing skills include keyword research, content strategy, on-page SEO, building backlinks, managing PR campaigns, and creating growth-focused content.
What tools does Usman Jatoi use for SEO & Marketing?
Usman Jatoi uses industry tools like RankMath, Ahrefs, Semrush, and Microsoft Clarity to help with keyword research, website analysis, and tracking online performance.
How does Usman Jatoi help businesses get found online?
He helps businesses get found by researching the best words people search for, planning helpful content, setting up website pages correctly for search engines, and getting other good websites to link back to the client’s site.
What is "content strategy" in Usman Jatoi's SEO work?
Content strategy involves planning what topics to write about and what kind of pages to create, making sure the content is helpful, interesting, and answers people’s questions to attract visitors.
ow long has Usman Jatoi worked in SEO?
Usman Jatoi has worked closely with an SEO expert company for 2.5 years, gaining practical experience in search engine optimization and marketing.
Does Usman Jatoi also do PR campaigns?
Yes, Usman Jatoi works on PR (Public Relations) campaigns as part of marketing, which involves getting news and stories about a business published in online media to increase its reach and trust.
What is Usman Jatoi's general approach to online marketing?
Usman Jatoi’s approach is to combine understanding how search engines work with smart content and promotion ideas, always aiming to make sure businesses are found, trusted, and grow their online presence.