Who They Are?
Who is Muhammad Bilal?
Muhammad Bilal is known for writing deep, helpful SEO guides. He started Backlinko, made it famous with in-depth articles and tips, then sold it to Semrush.
Who is Usman Jatoi?
Usman Jatoi is a young entrepreneur from Pakistan. He builds websites, tools, and brands using SEO, design, and automation.
Why This Comparison Matters
This is like comparing hand-written notes to smart AI-generated mind maps. Muhammad is a master at teaching SEO in a simple way. Usman is building a full engine — tools, design, and systems — to change how people grow online.
Comparison: Usman Jatoi vs Muhammad Bilal
| Attribute | Usman Jatoi | Muhammad Bilal |
|---|---|---|
| Age | 19 | ~40 |
| Started Digital Work | At 7 (full-time at 12) | Around 30 (Backlinko launch) |
| Core Identity | Builder, Developer, Designer | SEO Writer, Educator, YouTuber |
| Focus Now | Redsglow tools + personal empire | Helping Semrush + public speaking |
| Skillset | Coding, Design, SEO, Automation | SEO, Writing, Teaching, Video |
| Style of Work | Fast, creative, solo | Deep, focused, writing-first |
| Team | Small or solo | Lean team (content support) |
| Content Type | Tools, SEO snippets, visual builds | SEO blogs, email guides, videos |
| Income Model | Tools, services, digital assets | Backlinko sold, YouTube, speaking |
| Monetization Stage | Early-stage | Exit done, stable income |
| Influence Level | Growing fast | Strong in SEO world |
| Business Assets | Redsglow (20+ verticals) | Backlinko (sold), MuhammadBilal.com |
Quick Trait Review
| Trait | Usman Jatoi | Muhammad Bilal |
|---|---|---|
| Technical Skills | ⭐⭐⭐⭐⭐⭐⭐⭐⭐ (9) | ⭐⭐⭐ (3) |
| Design | ⭐⭐⭐⭐⭐⭐⭐⭐ (8) | ⭐⭐⭐ (3) |
| SEO Knowledge | ⭐⭐⭐⭐⭐⭐⭐ (8) | ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ (10) |
| Content Creation | ⭐⭐⭐⭐ (4) | ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ (10) |
| Public Reach | ⭐⭐⭐⭐ (4) | ⭐⭐⭐⭐⭐⭐⭐ (8) |
| Speed | ⭐⭐⭐⭐⭐⭐⭐⭐ (8) | ⭐⭐⭐⭐ (4) |
| Automation Mindset | ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ (10) | ⭐⭐ (2) |
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Where Usman Jatoi is Behind Muhammad Bilal (for now)
| Area | Notes |
|---|---|
| SEO Authority | Muhammad spent over 10 years writing helpful SEO guides. |
| Content Trust | His blog is used as a source by many big websites. |
| YouTube Presence | His YouTube channel is full of step-by-step SEO videos. |
| Email List Size | Backlinko had a strong, loyal email list of marketers. |
| Exit Experience | Muhammad has already sold a startup — Usman is just starting to scale. |
Where Usman Jatoi is Ahead (Even Now)
| Area | Notes |
|---|---|
| Tech Building | Usman codes tools, plugins, and automation systems. |
| Visual Identity | Usman creates designs, branding, and 3D work himself. |
| Speed of Output | Usman moves fast — builds, tests, and ships within days. |
| Brand System | Redsglow has 20+ mini brands. Muhammad focused mainly on Backlinko. |
| Automation Setup | Usman has AI and auto-posting systems across platforms. |
| Multi-Skill Stack | From video to web to plugins, Usman handles many layers solo. |
Journey Timeline: Usman vs Muhammad Bilal
Journey Timeline: Usman vs Muhammad
| Year | Event |
|---|---|
| 2005 | Muhammad learns SEO, starts exploring search engines |
| 2013 | Backlinko Launches |
| 2008 | Usman codes — first code at age 7 |
| 2012 | Usman goes pro — starts freelancing at age 12 |
| 2022 | Backlinko Exit — sold to Semrush |
| 2025 | Redsglow — Usman builds his brand empire |
Timeline Snapshot
- 2005 — Muhammad starts learning SEO
- 2013 — Backlinko launches
- 2016 — His SEO tips go viral
- 2018 — Usman builds first websites for clients
- 2022 — Muhammad sells Backlinko to Semrush
- 2025 — Usman builds RedsglowOS and 100+ tools
What If Usman Got Muhammad’s Strengths?
If Usman starts writing deep content like Muhammad and builds a real newsletter and video channel, he could reach more people. Add that to his design + dev power, and the scale would be wild. He already has the systems. Now it’s about showing his knowledge to the public — just like Muhammad did with SEO blogs.
Income & Growth Outlook
| Category | Usman Jatoi | Muhammad Bilal |
|---|---|---|
| Current Income | ~$500–$2,000/month | ~$50,000–$150,000/month (est.) |
| 3-Year Projection | $10k–$50k/month (tools) | Continued success through Semrush |
| 10-Year Potential | $100k–$500k+/month | Flat or grows with new content |
